Top 10 Most Favorite Online Retailers Shoppers Buy for 2010

Image: Filomena Scalise / FreeDigitalPhotos.net

Amazon, Walmart top the list

Most online shoppers like me have brand loyalties. Even if we simply want to window shop or search the internet for a particular brand or product we want to purchase, we already know WHERE and HOW to find the stuff. In short, we have our own favorite online shopping destinations. I think the most rewarding online shopping experience would be when we were able to find exactly what we want, or found great deals, we were given a reasonable shipping fee although free S&H would be better, a worry-free and secured shopping transaction, and great customer service.

The September issue of STORES Magazine, the official magazine for National Retail Federations (NRF) has a report just about everything I've just mentioned. BiGResearch has released the survey it conducted for NRF and the full result is published in the magazine. The survey ranks the Top favorite online retailers most shoppers buy. Although there are 50 retail stores that the research outfit has named, I will list the Top 10 online retailers here.

Here's The top 10 according to their ranking:


          #1:  Amazon.com


          #2:  Walmart.com


          #3:  eBay.com


          #4:  BestBuy.com


          #5:  JCPenney.com


          #6:  Target.com 


          #7:  Kohls.com


          #8:  Google.com


          #9:  Overstock.com


         #10: Sears.com 



Here is the complete Top 50 Online retailers the survey firm has come up.

About the Survey

The STORES' Favorite 50 Online Retailers is a list of eCommerce websites as ranked by the consumers who use them. The survey polled 8,486 consumers. Rankings were based on the total number of responses to the following open-ended questions: “What website do you shop most often for apparel items?” and “What website do you shop most often for non-apparel items?”

No merchant’s names were pre-listed or suggested by the survey firm. The final list was assembled by ranking online companies in order of total mentions. The survey was done in June and the result was released this month.

Get more information on BiGresearch

So, which of those stores from the list do you prefer to go for your online shopping?